From the report:
"Demand for both B2C and B2E mobile apps is exploding, but IT is struggling to deliver the volume of apps requested. Mobile strategists should use this framework to make rational management decisions to prioritize mobile app projects that will deliver the most value."
- Demand for mobile apps is exploding as businesses seek to optimize their digital performance. In most organizations, this demand is outstripping the delivery capability.
- Developers and management alike lack frameworks for deciding which business-to-consumer (B2C) and business-to-employee (B2E) apps will create the most value, making prioritization of development projects problematic and inconsistent.
- Demand for apps often comes from multiple parts of the organization, resulting in a lack of coherent management structures to help prioritization.
Read this complimentary research and get a full copy of the report and framework now.